Sophie Muller and co-director Theo Adams went to Blackpool to make a rollicking promo for new pop superstar-in-the-making Meek's irresistible anthem. And the result is, to quote it's instantly iconic lyrics, f*cking fabulous. 

Meek is unrestrained and unapologetic, resplendent in a succession of wonderful outfits, as she storms through Blackpool's backstreets and onto the glittering Golden Mile - while the song breaks out in all its Queen-like glory and you realise you may be hearing this one for the rest of your life.

It's a rousing, empowering tour de force, with a sense of carefree optimism and joie de vivre radiating from Meek's charismatic presence. And there are some wonderful visual touches - from the singer's lady assistants on piano and sewing machine, to a drag queen dance troupe and a brief glimpse of Meek riding down the Golden Mile in  Cinderella's coach - that make it a repeatable joy to watch. And after it's all over, she is off to the chip shop - still being absolutely Fabulous.

This delivers the message of the song to perfection: the world may be going to pot, there's hell all over the place - but that shouldn't stop you looking and feeling good. This may well already be the most important song of the year. It's certainly the most optimistic - with a video to match.