Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

MNEK 'REVERSE!!' by Douglas Reddan

Rob Ulitski - 23rd June 2026

Douglas Reddan directs a dazzling comeback promo for pop star and producer MNEK. 

The video for Reverse!! - his first new music in seven years - finds the artist walking alone in a multi-storey parking garage, when a couple of 'thugs' decide to start a fight. 

Before we know it, the toxic masculinity dissolves into flamboyant choregraphy, impassioned performance and strobe-lit slow-mo. 

It's a powerful, unabashed visual that celebrates not only MNEK and his new music era, but the LGBT+ community as a whole. It's a spectacular comeback from one of the UK's brightest stars - and more standout work from Douglas Reddan and his team.

Rob Ulitski - 23rd June 2026

Featured sponsors

Tags

  • Pick of the Day
  • Performance
  • Pop
  • R&B
  • Garage
  • Choreography
  • Dance
  • Masculinity
  • Celebration
  • LGBTQ+
  • Car Park

Popular content

Feedback

Problem with this page? Let us know

Featured here in the credits?

Credits

Production/Creative

Director
Douglas Reddan
Producer
Teddy Jackson
Creative Director
Kim Jarrett
Production Company
Executive Producer
Gina Crighton
Production Manager
Tom Rees
1st AD
Matt Chandler

Camera

Director of Photography
Sam E. H. Hooper
Focus Puller
Tom Clapson

Lighting/Grip

Gaffer
Sachin Parmar

Wardrobe

Stylist
Leila Moraes
Stylist
George Oxby
Stylist
Angus Cockram
Hair
Ruby Yu
Hair
Lara Nasamu

Choreography

Choreographer
Zacc Milne

Grading

Colour Producer
Charlie Morris
Colourist
Megan Lee
Colour grade company
Harbor

Agent

Director's Representation

Commission

Commissioner
Kim Jarrett

Rob Ulitski - 23rd June 2026

Related Content

Industry News