Director

Charlie Sarsfield

Director Charlie Sarsfield reunites with Dermot Kennedy to capture the raw emotion and intimacy surrounding his new album The Weight of the Woods.Building on an ongoing creative relationship, Sarsfield has directed the live sessions for Refuge and&nbsp;Funeral,&nbsp;establishing a distinct visual language rooted in honesty and performance.[vidtoken data:0]The visuals share a similar setup - single-take reveals, using the camera movement as ways to build and hone in on the narrative.&nbsp;Refuge is shot in an empty house, musicians filling the space, and uses composition to reflect the mood of the track.&nbsp;[vidtoken data:1]Funeral adapts this concept to a church space, creating a similar vibe with different blocking and energy.&nbsp;Alongside <a href="https://www.promonews.tv/videos/2026/04/17/dermot-kennedy-weight-woods-reprise-live-glenmaroon-charlie-sarsfield/94656">the third Live From Glenmaroon video for Reprise</a>, the videos are an excellent milestone in Sarsfield and Kennedy's collaborative relationship, and an evocative way of bringing the Irish singer-songwriter's new album to life.&nbsp;&nbsp;

United Kingdom

Singer-songwriter

Dermot Kennedy ‘Refuge' & 'Funeral' (Live From Glenmaroon)' by Charlie Sarsfield

Dermot Kennedy - Refuge (Live From Glenmaroon)

Dermot Kennedy - Funeral (Live From Glenmaroon)

Following the rousing visual for <a href="https://www.promonews.tv/videos/2026/01/23/dermot-kennedy-funeral-charlie-sarsfield/93848" target="_blank">Funeral</a>, Charlie Sarsfield reunites with Dermot Kennedy to create a short but impactful visual for the title track from the Irish artist's new album.&nbsp;&nbsp;The video for The Weight Of The Woods (Reprise)&nbsp;is captured in a single, slow reveal, matching the ethereal vibe of the track. it starts on Kennedy's face, moving out to show he is accompanied by a choir, caught in the glow of evening sunlight.&nbsp;Blending heartfelt performance with a sense of quiet reverence, the piece celebrates music made for connection, hope, and love, bringing the spirit of the record vividly to life.

Untold Studios

Studio RM

Dermot Kennedy 'The Weight Of The Woods' (Reprise) (Live From Glenmaroon) by Charlie Sarsfield

Dermott-Kennedy-'The-Weight-Of-The-Woods-(reprise)-(live-From-Glenmaroon)'-by-Charlie-Sarsfield

Charlie Sarsfield directs a rousing promo for Dermot Kennedy's latest release.&nbsp;The video for Funeral follows lead actor&nbsp;Charlie Rowe through a gauntlet of cathartic events, physical representations of the swirling emotions inside of him.&nbsp;Guided by Kennedy's presence in the background, it's an absorbing journey with a quietly emotional ending, and a perfect balance of introspection and visual storytelling.[imgtoken data:1]&nbsp;

Ireland

Rock

Dermot Kennedy 'Funeral' by Charlie Sarsfield

Dermot Kennedy - Funeral (Official Music Video)

Charlie Sarsfield resumes his long collaboration with Yungblud on this notable reworking of the track from his Grammy-nominated album Idols, featuring rock legends Smashing Pumpkins.Sarsfield's new&nbsp;video for Zombie - he also directed the first one for Dom Harrison aka Yungblud's hit that features Florence Pugh -&nbsp;pays homage to the golden era of rock videos, set in a snowy graveyard with Dom, and Pumpkins lead singer Billy Corgan centre-stage.The design of the set was informed by Yungblud’s personal experience while touring in Lithuania, where a hillside of crosses inspired the snowy graveyard aesthetic. This, paired with the intensity of live performance and the measured pacing of the video, ensures that every visual element reinforces the emotional storytelling.&nbsp;&nbsp;“Working with Dom has become a creative partnership built on trust and shared vision," explains Sarsfield. "Every decision, from location to wardrobe to the energy in the vocals, was about turning raw emotion into cinematic form."Being supported by Untold Studios gave us the freedom to explore that fully, shaping a visual experience that feels alive, immediate, and human.”

Yungblud & The Smashing Pumpkins 'Zombie' by Charlie Sarsfield

YUNGBLUD, The Smashing Pumpkins - Zombie (Official Music Video)

Lewis Capaldi makes his long-awaited return with Survive,&nbsp;and a striking visual - dubbed the In Bloom Offical Video -&nbsp;directed by Charlie Sarsfield.Set inside a hauntingly grand, flower-filled manor, the video finds Capaldi surrounded by a sea of chrysanthemums as shafts of light cut through dusty windows, illuminating his deeply personal performance. It’s a striking metaphor for rebirth and resilience - themes that resonate not only in the lyrics, but in the emotional weight of Capaldi’s long-awaited re-emergence.Sarsfield’s direction crafts an intimate and immersive world - from the gentle bloom of flowers beneath Capaldi’s feet to the atmospheric interplay of light and shadow - creating a cinematic space for Capaldi’s voice to take centre stage. At his most open and powerful, Capaldi is joined by a full band, their performance grounded in a single, beautifully composed location that feels both timeless and deeply personal.In keeping with the integrity of the video, all flowers used on set were donated to local institutions following the shoot, including Royal Berkshire Hospital, The Old Vicarage Residential Care and Dementia Home, and The Orders of St John Care Trust (OSCJT).&nbsp;“We wanted to create a foundation that matched the beauty of Lewis's big bold comeback track," says Sarsfield.&nbsp;"It was a reflection of everything Lewis has carried with him over the last few years.“We wanted to build a world where he could tell that story without distraction - just his voice, surrounded by life pushing through the cracks.”[imgtoken data:1]&nbsp;

Lewis Capaldi 'Survive' by Charlie Sarsfield

Lewis Capaldi - Survive (In Bloom Official Video)

Following the Britpop-tastic exploits in <a href="http://www.promonews.tv/videos/2025/04/29/yungblud-lovesick-lullaby-charlie-sarsfield/90867" target="_blank">Lovesick Lullaby</a>, Charlie Sarsfield and Yungblud make a striking tonal shift in their latest collaboration - the story of a nurse pushed to her emotional limits, portrayed by film star Florence Pugh.In the video for Zombie, Pugh plays&nbsp;a grief-stricken and exhausted healthcare worker grappling with loss, duty, and the invisible weight carried by so many on the healthcare front lines in the UK. And in a film that gives her a new kind of challenge, she delivers a characteristically powerful performance - sensitive, intimate and multi-faceted.The third music video from Yungblud's&nbsp;new album directed by Sarsfield, it represents a bold&nbsp;creative evolution for both the artist and the director. The previous videos for&nbsp;Hello, Heaven Hello&nbsp;and the aforementioned Lovesick Lullaby lean into dreamlike aesthetics, metaphor and comedy. But Zombie confronts stark reality with gritty drama, offering an unfiltered look at emotional burnout, grief, and resilience, with terrific performances from the supporting cast as well as Florence Pugh.[imgtoken data:1]Produced by Untold Studios, the video cements the creative chemistry between Sarsfield and Yungblud, delivering a compelling piece of visual storytelling that underscores the song’s message and reaffirms both artists’ reputations for boundary-pushing work.“Zombie is a film close to my heart," says director Charlie Sarsfield.&nbsp;"My gran was a nurse, and I saw first-hand the compassion and strength it takes to do that job. Even when she fell ill, the nurses were nothing short of angels. That experience shaped this story and connected deeply with what Dom [Yungblud] wrote the song about."Dom threw a Hail Mary and asked Florence if she’d be in it. She said yes, and the stars aligned. What we captured was truly special. This film is for the unsung heroes, those who don’t always see their own wings. We just wanted to help them see them.”

Yungblud 'Zombie' by Charlie Sarsfield

Yungblud-'Zombie'-by-Charlie-Sarsfield

Charlie Sarsfield goes for full-on uproarous fun in his latest video for Yungblud - a knowing homage to the golden era of Britpop videos and an iconic 80s TV ad.The video for Lovesick Lullaby unfolds like a cinematic ride through Yungblud’s version of Nineties London, full of energy, character, and tongue-in-cheek charm. It's entirely befitting&nbsp;a pop-rock anthem reflecting&nbsp;the big tunes and swagger of the era, particularly emanaing from those famous Gallagher brothers.&nbsp;&nbsp;The video also pays homage to an earlier&nbsp;era of advertising excess and, in particular, <a href="https://www.youtube.com/watch?v=QUe6m1g8h9c" target="_blank">the famous Maxell Tapes&nbsp;ad</a> featuring Peter Murphy of goth band Bauhaus. Then its off to the pub as the&nbsp;video blends real locations with set-trickery - including a custom rig to slide a pint across the length of a bar.[imgtoken data:1]It's also a brilliant vehicle for the unhinged showboatery of Yungblud. It's as free, unabashed and off-the-wall as the man itself. It's the latest in&nbsp;a series of videos by Sarsfield for the livewire pop-rocker, and pulling more into a classic pop video world is definitely a smart move here.&nbsp; &nbsp;“Lovesick Lullaby is meant to be fun, and that's all we wanted it to be - a throwback to when music videos were fun and playful, exciting and vibrant,” comments Sarsfield.“The focus wasn’t on how many likes it’d get on Instagram, but more offering a fun, three-minute getaway for the viewer. Matched with slick camera work from Courtney Bennett, ambitious ideas, and a great performer in Dom, this video goes down as one of my favourites I’ve ever been involved in.”

Yungblud 'Lovesick Lullaby' by Charlie Sarsfield

Yungblud-'Lovesick-Lullaby'-by-Charlie--Sarsfield

Charlie Sarsfield directs an intense, mostly black &amp; white&nbsp;promo for rapper&nbsp;Jordy's collab with JME.Split between&nbsp;the artists' performances, the powerful video for Wonderkid uses&nbsp;old CRT TV screens and backdrops to add visual intrigue,&nbsp;transcending&nbsp;the studio environment to create something artful and fresh - featuring a cameo from Jordy's younger brother.It's a well structured&nbsp;visual for two powerhouse artists, imbued with Sarfield's&nbsp;confident direction and visual style, and nicely shot by DoP Courtney Bennett. It&nbsp;benefits from restraint, in getting the most from a few strong set-ups.&nbsp;“The visual is all about perspective," Sarsfield explains. "I wanted to create a visually intriguing backdrop to stage the performance of Jordy and JME, causing the viewer to question what was and wasn’t really there."We tried out some experimental techniques on set to create the subtle illusions you see, and both artists were a joy to work with throughout. Very glad to be a part of this one.”[imgtoken data:1][imgtoken data:2]

CHEAT

Hip Hop

Grime

Jordy ft JME 'Wonderkid' by Charlie Sarsfield

Jordy-X-Jme--'Wonderkid-'-by-Charlie-Sarsfield

Charlie Sarsfield directs an arresting and atmospheric&nbsp;promo&nbsp;for Dylan's latest release -&nbsp;filmed on location in Nashville.&nbsp;Shot between the back streets and a late night dive bar, the visual sketches the relationship between Dylan and her boyfriend, with fleeting moments of fun and happiness, before her hopes for their future crumble.[imgtoken data:1]Uses dynamic transitions and edit effects to switch from narrative vignettes to heartfelt performances&nbsp;by Dylan and by guest artist&nbsp;Dan from Bastille.&nbsp;With excellent cinematography, grade and edit by Kaz Ove, its demonstrates Sarsfield's ever-greater mastery of the pop video medium:&nbsp;encapsulating the rollercoaster ride of a passionate love affair, while acting as a perfect&nbsp;vehicle to incorporate the&nbsp;artists' collaborative efforts.&nbsp;

Dylan ft Bastille 'Liar, Liar' by Charlie Sarsfield

Dylan-Ft.-Bastille--'Liar,-Liar-'-by-Charlie-Sarsfield

Jesy Nelson and Charlie Sarsfield take a bold step into serious territory, and pull off a remarkable feat in a dramatic story of love, betrayal and domestic abuse in 1960s London for Bad Thing.&nbsp;Made in collaboration with Women's Aid UK and based on real events, Jesy plays a girl in London's East End, who falls for a sharply-dressed young man - played by Sid&nbsp;Ellisdon. Love blossoms, and marriage follows. Then Jesy finds herself becoming the perfect 60s housewife - while her young husband is still out on the town...If the milieu in which the video is set, recollecting cinematic recreations of the world of The Krays,&nbsp;offers a suggestion of what eventually happens to Jesy, the climax is genuinely powerful - and painfully realistic. People have put real thought into this video and it shows. It deserves to get attention and really positive response.A huge round of applause to Jesy Nelson - who is great in this - and to Charlie Sarsfield. It's up there with the very best things he's done.[imgtoken data:1]

Jesy Nelson 'Bad Thing' by Charlie Sarsfield

Jesy-Nelson-'Bad-Thing'-by-Charlie-Sarsfield

The Stepford Wives&nbsp;meets Alice in Wonderland as Charlie&nbsp;Sarsfield&nbsp;transports us to a surreal world where&nbsp;Rita Ora endures a fictional wedding from hell.The&nbsp;vibrant visual for You Only Love Me features scenes of a bride’s day turned tumultuously upside-down, in which Sarsfield was inspired by Tim Burton and Wes Anderson for the LA-shot video - and features a cameo by none other than Sharon Stone.Charlie Sarsfield says:&nbsp;"The concept for ‘You Only Love Me’ is centered around a nightmare wedding but we wanted it to feel somewhere in between a dream and a nightmare, where everything is continually going wrong but building up incrementally throughout the visual.[imgtoken data:1]"We cast a group of ‘bad-maids’ around Rita, focussed on making the day amazing for themselves, rather than Rita. Colour plays a really important role in this. The ‘bad-maids’ are dressed in bright, clashing colours, whereas Rita is in a neutral palette throughout, highlighting the idea that she is out of place in a surreal world."I drew inspiration from directors such as Tim Burton and Wes Anderson in terms of colour, shooting style, production design and accessories. Pairing slow camera zooms and vibrant colours with bold outfits and wigs, reminiscent of movies such as ‘Edward Scissorhands’. "Rita was truly amazing, she is an artist that knows her strengths and she gave a great performance. The video is a bold release, stepping away from the traditional pop video and making something that we both wanted to make. We had a lot of fun in the process too!”

Rita Ora 'You Only Love Me’ by Charlie Sarsfield 

Rita Ora - You Only Love Me [Official Video]

A&nbsp;<a href="https://open.spotify.com/episode/2q9Dx25CuqT0DWPBQBWCCG?si=d32a6cc795a04b15&amp;nd=1" target="_blank">new episode of The Promonews Podcast</a>&nbsp;is out today, featuring Charlie Sarsfield, a director who has enjoyed a hugely productive year in&nbsp;UK music videos in 2022. Over the past 12 months he has worked with numerous artists -&nbsp;including Kojey Radical, Mabel, George Ezra, Yungblud&nbsp;and Louis Tomlinson - often on multiple occasions.On the Podcast - produced in association with&nbsp;<a href="https://looptalent.co.uk/" target="_blank">Loop Talent</a>&nbsp;- Sarsfield talks about his zest for directing, collaborating with the UK's biggest pop stars, and his strategy for managing a heavy workload&nbsp;- he engaged in something like 30 different projects this year.Sarsfield - based at <a href="https://untoldstudios.tv/" target="_blank">Untold Studios</a> - also reveals that his impressive progress as a solo director has followed a serious health emergency he suffered two years ago, and the loss of the sight in one eye. He talks candidly about this difficult period and how it has impacted upon the way he works, and his skillset as a director.&nbsp;&nbsp;<iframe allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" allowfullscreen="" frameborder="0" height="352" loading="lazy" src="https://open.spotify.com/embed/episode/2q9Dx25CuqT0DWPBQBWCCG?utm_source=generator" style="border-radius:12px" width="100%"></iframe>This is the latest episode of&nbsp;<a href="https://open.spotify.com/show/7xlA6GsQtJfhtUsxNYiFYz" target="_blank">The Promonews Podcast: Talking Music Videos</a>, sponsored by&nbsp;Loop Talent. The past year has seen the Podcast interview a range of creatives who are active making music videos right now,&nbsp;including KC Locke, Ali Kurr, Milo Blake,&nbsp;Fred Rowson, Nathan James Tettey and Noel Paul.Recent interviewees include Aoife McArdle discussing her path from music video director to director and producer on Apple TV+'s&nbsp;Severance; and pioneering music video&nbsp;director Andy Morahan talking about working&nbsp;with Guns 'n Roses, on the 30th anniversary of his video for November Rain.Other Promonews Podcast interviewees include Sam Brown, Kasper Haggstrom, Olivia Rose, Sam Davey, Rik Burnell, Sophia Ray, Mayling Wong,&nbsp;Lee Fairweather, Lucrecia Taormina, Salomon Ligthelm, RUFFMERCY and&nbsp;Louis Bhose.• Listen to&nbsp;The Promonews Podcast&nbsp;with Charlie Sarsfield on&nbsp;<a href="https://open.spotify.com/episode/2q9Dx25CuqT0DWPBQBWCCG?si=d32a6cc795a04b15&amp;nd=1" target="_blank">Spotify</a>, and other platforms.

The Promonews Podcast: new episode with Charlie Sarsfield out now!

Following their collaboration on <a href="https://www.promonews.tv/videos/2022/11/07/louis-tomlinson-out-my-system-charlie-sarsfield/79113" target="_blank">Out Of My System</a>, Charlie Sarsfield reunites with Louis Tomlinson&nbsp;for a&nbsp;second video, this time for latest release Silver Tongues.&nbsp;The nostalgic promo pays homage to a lost youth through a series of powerful portraits and setups, with Louis as the focal point who connects each story.&nbsp;Threads of a narrative run through the video, but the heart of the concept is in the evocative vignettes, which exude raw emotion and universally relatable situations.&nbsp;Aside from being gorgeously shot and crafted, the casting is spot-on, and these characters feel like people that you may know, leaning into the powerful nostalgia of youth and the feelings of time gone by.

Indie

Louis Tomlinson 'Silver Tongues' by Charlie Sarsfield

Louis Tomlinson - Silver Tongues (Official Video)

Charlie Sarsfield directs a surprisingly intense promo for Louis Tomlinson's comeback single.&nbsp;The pop-punk vibes of new track Out Of My System are visualised through fast-paced camerawork and saturated red lighting, with distorted frame rates and close-up&nbsp;angles&nbsp;to elevate the stylised concept.&nbsp;The enclosed location works perfectly as a contrast to the dynamism of the concept, with the frantic energy threatening to bubble over and spill through the walls.&nbsp;It's a thoroughly impactful way&nbsp;for Tomlinson to mark his return to action.&nbsp;

Louis Tomlinson 'Out Of My System' by Charlie Sarsfield

Louis Tomlinson - Out Of My System (Official Video)

Charlie Sarsfield directs a compelling promo for George Ezra's Dance All Over Me, which sees George in a large studio space, performing as a group of dancers begin to multiply behind him.&nbsp;Transitioning from wide shots to extreme close-ups, the camera glides around the space smoothly, capturing a hypnotic amalgam of movement and performance.[imgtoken data:1]"Since watching his early videos, I’ve always wanted to work with George and actually doing so has been quite surreal," says Sarsfield.&nbsp;"The idea stemmed from taking inspiration and techniques traditionally used in hip hop videos from the likes of Kendrick Lemar and Pa Salieu, where people in the background begin to multiply."We wanted it to feel like George had walked onto the wrong set, surrounded by dancers. As the track progresses, the choreo really comes to life, almost as if the music inspired them to move."George liked the idea of having line dancing, featuring LOTs of dancers and the routine was masterfully put together by Suzzette Brissett. Huge thanks to everyone involved in bringing this to life. It’s great to see it out in the world.“I’m really proud of this video. It was an ambitious set up and the team executed it beautifully."

George Ezra 'Dance All Over Me' by Charlie Sarsfield

George Ezra - Dance All Over Me (Official Video)

Charlie Sarsfield directs a boisterous&nbsp;visual for Yungblud’s latest release, Tissues.Shot in the striking Porchester Hall, the video sees the&nbsp;megastar perform to camera as carefully crafted scenes of mayhem break out around him, frozen in time.Harnessing the singer's unremitting energy, the concept explores what it feels like to be in love, and the whirlwind of emotions that come with the feeling.&nbsp;[imgtoken data:1]<blockquote>I wanted to represent that moment of holding your breath before taking the plunge.</blockquote>“Yungblud is one of the most interesting artists I’ve worked with for a number of reasons,"&nbsp;says Sarsfield&nbsp;"He’s infectious, and such a lovely human being, but also an artist that strives for perfection throughout every process.&nbsp;We spoke everyday in the lead up to the visual, tweaking certain bits, and introducing new vignettes as we went."I wanted the visual to portray that scary but beautiful moment of falling in love. It’s beautiful because of how special love is, but scary because you become so vulnerable. By having everyone in the video static throughout until the release for the last chorus, I wanted to represent that moment of holding your breath before taking the plunge. "The focus of the video is on Yungblud and his captivating performance but we also had to craft a bespoke and intriguing world around him without taking away from that epic performance. You could watch this video several times and notice something different which adds an extra layer of fun.”

Yungblud 'Tissues' by Charlie Sarsfield

YUNGBLUD - Tissues (Official Video)

Charlie Sarsfield continues his collaboration with Mabel&nbsp;with a lavish 35 minute 'album experience' - including live performances from her hit new album About Last Night.This tour de force&nbsp;of creativity boasts a whirlwind of luxurious vignettes, soaked in golden light and dripping with opulent styling.&nbsp;Shot at the Waldorf Hotel in London,&nbsp;the film takes viewers on a dynamic journey mixing choreography and behind the scenes moments with live recordings of her new tracks.[imgtoken data:1]Taking inspiration from the sumptuous interior of the hotel as well as Hollywood icons such as Marilyn Monroe, the film has a rich&nbsp;filmic aesthetic, and&nbsp;was commissioned by Amazon Music to build anticipation around the album release and give fans exclusive access to Mabel's new music.Mabel's presence feels fresh and well-rounded throughout, and the contrast between full performance and understated movement highlights her multifaceted talent.&nbsp;

Mabel 'About Last Night' (Album Experience) by Charlie Sarsfield

Mabel--'About-Last-Night-'album-Experience'-'-by-Charlie-Sarsfield

Charlie Sarsfield mixes things up with&nbsp;Mabel, with this moody and atmospheric but also fun and dynamic promo for her latest release 'LOL'. Mabel is shown hanging out with her friends, 'laughing out loud' at the deperation of an ex-boyfriend,&nbsp;living life without pressure or the expectation of others.&nbsp;Across several distinctive vignettes, we see an abstract expression of these themes, with plenty of fun choreography and stylish outfits.[imgtoken data:1]This is Charlie Sarsfield and Mabel's second collaboration - following the video a few months ago for <a href="https://www.promonews.tv/videos/2022/05/24/mabel-24kgoldn-overthinking-charlie-sarsfield-filfury/76545" target="_blank">Overthinking</a> - and they worked closely together to develop a distinct look.“Working with Mabel is always a dream," says Sarsfield. "We really wanted to push the aesthetic forward this time around, playing with various angles with the intent of creating a surreal, dreamlike world incorporating choreography and multiple builds.”

Mabel 'LOL' by Charlie Sarsfield

Mabel--'Lol-'-by-Charlie-Sarsfield

Charlie Sarsfield reunites with Kojey Radical to direct&nbsp;a super slick and colourful performance promo, featuring Cashh and King Promise, that is perfect viewing on a day with record-busting temperatures...Following Sarsfield's videos for Kojey's GANGSTA and Payback,&nbsp;the video for the Born remix is a full-on celebration of Ghanaian and Jamaican culture, and presents the artists amongst a sea of partygoers, chilling out under a warm sunset glow.&nbsp;Saturated lighting and fluid camerawork interweave in the dynamic vignettes, creating a laidback, atmospheric vibe throughout.[imgtoken data:1]“Coming back for a third time working together with any artist is an honour, but with Kojey this one felt special," says Charlie Sarsfield.&nbsp;"Having spent a lot of time in Jamaica myself, and with Cashh on the track, I really wanted to harness the feeling of the parties on that side of the world.”[imgtoken data:2]

Kojey Radical ft Cashh & King Promise 'Born (Remix)' by Charlie Sarsfield

Kojey-Radical-Ft.-Cashh-&-King-Promise--'Born-Remix-'-by-Charlie-Sarsfield

Charlie Sarsfield captures a raw and emotional live performance of Go&nbsp;by Cat Burns and Sam Smith, for Amazon Music UK.&nbsp;The promo was shot at the beautiful St John Church in Hackney, and captured through one fluid, continuous take.&nbsp;Paired with atmospheric lighting and poignant performances, the video is an emotional ride and a memorable watch.&nbsp;A naturalistic grade elevates the intimate aesthetic, creating a heightened version of reality that perfectly fits the vibes of the concept.&nbsp;

Cat Burns & Sam Smith 'Go' by Charlie Sarsfield 

Cat-Burns-&-Sam-Smith--''go'-Performed-Live-For-Amazon-Music-Uk-'-by-Charlie-Sarsfield-

Charlie Sarsfield and FILFURY join forces to deliver this&nbsp;outstanding promo for Mabel and 24kGoldn.&nbsp;Shot across London and LA, the video for Overthinking captures Mabel at a houseparty&nbsp;struggling to connect with the atmosphere, her mind elsewhere and focused on internal struggles. Meanwhile, 24k is shown on the streets of LA at sundown in a vintage BMW, shot against the iconic skyline.&nbsp;"Overthinking is an ambitious project, one that I was super excited about," says Charlie Sarsfield. "When pitching on the video I really wanted to push Mabel out of her comfort zone, leaning into the meaning of the song which is about wild nights out, but the anxiety and vulnerability which can come with that. This meant that Mabel had to act and perform in a way we haven’t really seen her do.<blockquote>I really wanted to push Mabel out of her comfort zone.</blockquote>"We knew we wanted this performance to exist in a colourful world, surreal at points, taking inspiration from Euphoria and Skins - but also Mabel’s own personal experiences. Although the track expresses the more vulnerable side of Mabel, she really came out of her shell and killed the performance and made the whole shoot extremely enjoyable.[imgtoken data:1]"As soon as Mabel and I started talking, we clicked. Being able to talk to artists about visual ideas really helps to add more layers to the whole project."The addition of FILFURY's impressive talents helped provide even more scope to the concept, and follows a fruitful collaboration on <a href="https://www.promonews.tv/videos/2022/03/10/fanatix-ft-idris-elba-lil-tjay-koffee-davido-moelogo-vroom-filfury-charlie/75347">The Fanatix promo for VROOM</a>,&nbsp;where Sarsfield assisted the LA-based director, shooting the London setups.)&nbsp;"I knew what I wanted to capture and FILFURY’s style was perfect for it," adds Sarsfield.&nbsp;"He has an extremely graphic eye, focussed on symmetry and great performance. The whole UNTOLD team over in LA smashed it and it was great for me knowing we were in safe hands out there."And special shout out to my DoP here in England Courtney Bennett, who really brought this world to life. He did a great job of leaning into the beauty elements but also made it gritty at the same time, which is something Mabel and I spoke a lot about throughout pre-production."

FILFURY

Mabel, 24kGoldn 'Overthinking' by Charlie Sarsfield, FILFURY

Mabel, 24kGoldn - Overthinking (Official Video)

Director Charlie Sarsfield continues his collaboration with Kojey Radical with the video for Payback, featuring Knucks - and adding a few more famous faces too, at a swish dinner&nbsp;party.&nbsp;&nbsp;The dynamic visual perfectly encapsulates the high energy track, bringing to life a sumptuous aesthetic that sees the artist and his friends breaking bread and partying in style, dripping with luxury styling - with classic Saville Row suits adorning each of the artists.[imgtoken data:1]Kojey and Knucks are joined by Wretch 32, Cashh, Shae Universe, Niko Omilana and more, at a spectacular location, for a contrasting follow-up to Sarsfield's previous collab for Kojey Radical - the reflective, domestic-set video for Gangsta.“It's been a real joy to work closely with Kojey on our second consecutive visual," says Charlie Sarsfield. "We spoke of wanting to build on Gangsta, pushing that aesthetic. Our tag line became, 'If Gangsta was the journey, Payback is the fruition’. Maintaining our portrait approach to performance, emphasis was put on careful framing again.[imgtoken data:2]“Kojey asked me to watch a film called Climax&nbsp;which inspired the high angled shots. We then paired this up with inspiration from old school music videos by the likes of Beastie Boys and NWA with low angled framing, which helped to create a really dynamic visual across the board. We felt this ‘old school’ backbone matched and elevated the sound that Swindle masterfully pieced together."It was an honour to quite literally dance with Kojey again and it was my first time working with Knucks, who is such a great artist and someone I'd admired from afar for a while. It wasn't without its trials, but the payback has been all worth it."

Kojey Radical ft Knucks 'Payback' by Charlie Sarsfield

Kojey Radical - Payback (feat. Knucks)

Charlie Sarsfield sensitively brings to life Kojey Radical's path from childhood to the present day in the video for GANGSTA.The cinematic film is an emotional and intimate portrayal of Kojey’s relationship with his family and his unwavering admiration and respect for his mum - who is the 'gangsta' of the songtitle, due to her indominitable attitude, and fortitude in the face of every challenge.Sarsfield dramatises the domestic setting, and the relationship between mother and boy, in the video in which Kojey appears as a 'fly on the wall', performing while the action plays out. He reveals&nbsp;his vulnerability in a captivating performance which is elevated by careful lighting and a nostalgic palette which perfectly blends the present with the past.[imgtoken data:1]This is the latest video featuring Kojey Radical produced by Untold Studios - he also features in the recently released film presentation of Swindle's new album. In this case, Kojey's sister Marsha also played a role behind the camera, advising Sarsfield on the creative vision - and his mother was also at the shoot.Talking about the video, Kojey Radical has commented:&nbsp;“Gangsta is such a personal song for me and I really wanted to make sure we captured the essence of family in a way that felt empowering."I normally would help direct my videos, but this time I gave that role to my sister alongside Charlie Sarsfield. It’s easily one of my favourite videos to date and it was an honour to have my mother and my family on set.”

Kojey Radical 'GANGSTA' by Charlie Sarsfield

Kojey Radical - Gangsta

Aya Tanimura directs a&nbsp;transatlantic production for Liam Payne's Sunshine, from the soundtrack of Disney film Ron's Gone Wrong.&nbsp;Jumping between a lighthearted performance section - with a chicken, which no doubt makes more sense within the context of the film - plus snapshots of both a live action narrative and scenes from the animated film, it's a full-on extravaganza, with plenty to keep viewers engaged.&nbsp;Focused on an overarching theme of spreading the love, both within the digital and real-world environments, it's a feel good, breezy promo that will leave you with a smile on your face.&nbsp;

Aya Tanimura

Marisa Garner Associates

Fred Bonham Carter

Just Fred

Liam Payne 'Sunshine' by Aya Tanimura

Liam-Payne-'Sunshine'-by-Aya-Tanimura

Charlie Sarsfield directs the third instalment of Apple Music's The Agenda Live, for "Queen of The South" Shaybo.&nbsp;In suitably grand surroundings, Shaybo blazes through a series of performance vignettes, captured through hypnotic motion control setups.&nbsp;Exuding opulence and luxury, the artist notes that no matter how rich she gets, she'll always take care of&nbsp;her community - and it's safe to say her stars are ascending at a meteoric rate.&nbsp;DoP&nbsp;Pieter Snyman's polished cinematography elevates the lavish vibes, whilst the coloured lighting and confident control of the camera ensures the project remains&nbsp;fresh and contemporary.

Shaybo 'Mud' by Charlie Sarsfield

Shaybo-'Mud'-by-Charlie-Sarsfield

Charlie Sarsfield directs an introspective promo for James Arthur's Medicine.&nbsp;Shot in an empty theatre,&nbsp;the hallucinatory visual sees Arthur perform in a maze of rooms, each littered with remnants of a pre-Covid world.&nbsp;The use of mirrors and reflection&nbsp;elevates the kaleidoscopic aesthetic, whilst vibrant washes of colour and strobe lighting - care of DoP Stefan Yap - heighten the fantastical concept."Working with James felt like a real moment for me," says Sarsfield. "Having been a runner at MTV five&nbsp;years ago and doing second camera, to now directing his first video off his new album made me feel extremely grateful for the journey I've been on."The vibe on set was great, and everyone had fun, and working closely with James through the whole process was special."

Final Cut

James Arthur 'Medicine' by Charlie Sarsfield

James-Arthur-'Medicine'-by-Charlie-Sarsfield

Charlie Sarsfield directs an artistic homage to London for Cassius Clay, by Avelino ft Dave.&nbsp;Featuring a frenetic, quickfire set of scenes and shots, the central theme&nbsp;that runs through the whole video is of London and the energy of the city and its inhabitants.&nbsp;Utilising mixed media, including video, photo, illustration&nbsp;and VFX, Sarsfield has succeeded in creating a dynamic, engaging visual that is a perfect pairing to the track.&nbsp;

Burning Reel

Avelino ft Dave 'Cassius Clay' by Charlie Sarsfield

Avelino-Ft-Dave-'Cassius-Clay'-by-Charlie-Sarsfield

Just ahead of Stormzy's brilliant, groundbreaking&nbsp;performance at Glastonbury, Charlie Sarsfield captured this lovely&nbsp;live performance film for his killer new single Crown.Crafted within an ultra-fast turnaround, and shot at the world famous Church Studios in North London, the stripped-back promo captures the essence Stormzy - the voice, the wit, and the charisma - for the MJ Cole-produced track.It may be heavy wearing the Crown, but he's bearing it lightly.

Soul

Stormzy 'Crown (Live)' by Charlie Sarsfield

Stormzy-'Crown'-by-Charlie-Sarsfield

Watch out - there’s a romance on set. Charlie Sarsfield directs this summery promo for Craig David, set in steamy Ibiza.This amorous throwback is classic Craig ‘Love-at-First-Sight’ David. He catches the eye of a special woman on his way to a video shoot, and after being separated by circumstance, he encounters her again on set. Keep an eye out for cameos from Sarsfield and the Burning Reel team.

The Quarry

Contemporary R&B

Breakbeat

Dance

Craig David 'When You Know What Love Is' by Charlie Sarsfield 

Craig-David-'When-You-Know-What-Love-Is'-by-Charlie-Sarsfield-

Sinead Harnett delivers some powerful lessons in love in Charlie Sarsfield&#39;s cool, intimate promo for Lessons.it features some beautifully composed portraits of the singer around a Victorian manor, photographed by Thomas Hole and graded by Chris Bell at Creep Post.

Sinead Harnett 'Lessons' by Charlie Sarsfield

Sinead-Harnett-'Lessons'-by-Charlie-Sarsfield

Charlie Sarsfield takes us on a fast-paced journey following three intertwining storylines for&nbsp;M-22.As Daisy Moore lipsyncs in the club, and Mikey Boats dances on the street, the video for How Does It Feel captures the spirit of summer evenings in London.

M-22 'How Does It Feel' by Charlie Sarsfield

M-22-'How-Does-It-Feel-'-by-Charlie-Sarsfield

Charlie Sarsfield directs this slick performance video for British-German pop duo M-22 - featuring Danish dance/pop artist Medina &ndash; playing with light in the studio to deliver suitably epic feel for EDM banger First Time.&nbsp;

M-22  'First Time Ft. Medina ' by Charlie Sarsfield 

M-22--'First-Time-Ft.-Medina-'-by-Charlie-Sarsfield-

Daniel Harris&#39; directing debut for&nbsp;London five-piece HAUS&#39;s track Blinded&nbsp;sees a depiction of raw&nbsp;heartbreak, a simple,&nbsp;relatable&nbsp;anti-Valentines clip showing&nbsp;the painful&nbsp;side of love.&nbsp;With flashbacks to a couple&#39;s better days, it follows a young man as he runs through an&nbsp;underground tunnel (the &#39;foot tunnel&#39; between Greenwich and the Isle of Dogs in East London, in fact), towards his lover as she takes a bat to his heart - represented by a piñata. When the bruised and beated fellow reaches her, she deals a final blow&nbsp;smashing it to the ground.

Charlie Sarsfield

Director

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