Untold Studios is a BAFTA and EMMY nominated studio, shaping culture through Music, TV and Advertising. We develop original programming, produce music and advertising content and craft world-class VFX, all enabled by next-generation technology.

Production Company

Untold Studios

With the help of tennis great Andy Murray and the music of Memotone, James Humby takes a refreshingly different approach to often predictable field of sports footwear advertising for Hylo.Directed by Humby and co-produced with Intergalactic Studios and Untold Studios, the project is a humorous and impactful promotion of the expanding relationship between Andy Murray and Hylo, the performance shoe&nbsp;using bio-based materials including corn and castor beans.With deadpan, tongue-in-cheek humour - an approach&nbsp;the director has applied successfully in his Molten Jets live music series (as Ja Humby) -&nbsp;the film draws on&nbsp;Andy Murray and Roger Federer’s well-known rivalry as a springboard for a playful clash between Hylo and its more established competitors.[imgtoken data:1]There is an unpolished, behind-the-scenes feel as&nbsp;Murray is presented at a press launch for the new Hylo shoe where,&nbsp;to his frustration,&nbsp;the press only want to talk about his on-court rivalry with Federer, the tennis legend&nbsp;now associated with rising Swiss sportswear brand On.Titled It’s Not About Him, the film uses this dynamic to cleverly subvert expectations, turning sporting rivalry into a comedic device that drives attention to a product built not just for output, but with material innovation and environmental impact in mind. And Humby's mockumentary-style approach, completely different to a&nbsp;traditional brand campaign, underlines the statement that&nbsp;the future of performance wear is sustainable.&nbsp;“I’m drawn to things that aren’t immediately obvious, so leaning into Andy’s dry, deadpan humour, the candid documentary-style approach, understated performances, and slower pace (than you’d expect from an ad) were ways of counterbalancing the slapstick with a sense of observational realism," explains Humby."Memotone’s music and Jake Ashwell’s mix helped to shape a kind of fever dream, reflecting Andy and Hylo’s anxiety around the partnership, with nods to Roger Federer’s successful investment in On serving as an inside joke for the runners these high-performance shoes are aimed at.”

United Kingdom

Luba Kuziw

Eli Sandal

Kendall Blair

Ja Humby

Elle Lockhart

Rhory Danniells

Intergalactic Studios

Charlie Relph

Jed Darlington-Roberts

Tom Igglesden

Tom Ringsby

Henry Heffer

James Huthwaite

Matt Buxton-smith

Chloé Pack

James Humby

Didrik Bråthen

Tmls

Hylo 'Its Not About Him' by James Humby

"It's not about him"

Following the rousing visual for <a href="https://www.promonews.tv/videos/2026/01/23/dermot-kennedy-funeral-charlie-sarsfield/93848" target="_blank">Funeral</a>, Charlie Sarsfield reunites with Dermot Kennedy to create a short but impactful visual for the title track from the Irish artist's new album.&nbsp;&nbsp;The video for The Weight Of The Woods (Reprise)&nbsp;is captured in a single, slow reveal, matching the ethereal vibe of the track. it starts on Kennedy's face, moving out to show he is accompanied by a choir, caught in the glow of evening sunlight.&nbsp;Blending heartfelt performance with a sense of quiet reverence, the piece celebrates music made for connection, hope, and love, bringing the spirit of the record vividly to life.

Ella Hill

Richard Sloan

Charlie Sarsfield

Hannah Lambert

Emily Power

Grainne Dwyer

Heritage

Jared Shelton

Eoin O’hagan

Pieter Snyman

Mike Heath

Zoe Brennan Whitmore

John Connon

Dave Beakhurst

Chris Connon

Karl Walsh

Sean Doupe

Tom Herring

Vlad Barin

Studio RM

Dermot Kennedy 'The Weight Of The Woods' (Reprise) (Live From Glenmaroon) by Charlie Sarsfield

Dermott-Kennedy-'The-Weight-Of-The-Woods-(reprise)-(live-From-Glenmaroon)'-by-Charlie-Sarsfield

Comedian, writer&nbsp;and Chicken Shop Date creator&nbsp;Amelia Dimoldenberg makes her music video directing debut by paying&nbsp;homage to iconic 90s movie&nbsp;The Bodyguard&nbsp;in her video for Maisie Peters.&nbsp;The video for My Regards is inspired by the lyric 'call me Kevin Costner the way I’m guarding his body',&nbsp;and puts a playful and modern spin on the 1992 classic, with Maisie in the Costner role and American comedian Benito Skinner taking over from Whitney Houston as 'the body'.In this version, Maisie must guard hunky Benito from a horde of avid fans in a country hotel. But she's&nbsp;only having partial success, as she becomes distracted by line dancing lessons and her own secret passion for Benito.&nbsp;[imgtoken data:1]The success of the video, beyond the enjoyable set-up and goofy setpieces, lies in&nbsp;that Dimoldenberg keeps the focus on Maisie and making her witty lyrics the internal thought processes&nbsp;of the character.&nbsp;“Directing this music video for Maisie has been an absolute joy,” shares Amelia. “From the moment I heard the track, I knew we had to lean into her gift for storytelling."I thought it would be interesting to subvert the 'possessive girlfriend' trope by making Maisie a literal bodyguard. It felt like a fun way to heighten the narrative.”

Steph Mcmann

Charlie Mayhew

Ella Kean

Charlie Morris

Steph Major

Jake Sammis

Amelia Dimoldenberg

Mathias Gilay

James Duffy

Annie Ayres

Colette Chalmers

Ali Copland

Josh Tue

Michael Mroczek

Jade Mortimer

Lauren Evans

Josh Knight

Eden Read

The Assembly Rooms

Megan Lee

Harbor

Daisy King

Lane Casting

Maisie Peters 'My Regards' by Amelia Dimoldenberg

Maisie Peters - My Regards [Official Music Video]

Charlie Sarsfield directs a rousing promo for Dermot Kennedy's latest release.&nbsp;The video for Funeral follows lead actor&nbsp;Charlie Rowe through a gauntlet of cathartic events, physical representations of the swirling emotions inside of him.&nbsp;Guided by Kennedy's presence in the background, it's an absorbing journey with a quietly emotional ending, and a perfect balance of introspection and visual storytelling.[imgtoken data:1]&nbsp;

Ireland

Ellen Conn

Heritage Films

Michael Mccafferky

Courtney Bennett

Mike Coley

Meghan O’shaughnessy

Stephen O’brien

Charlie Fleetwood

Lauren O’brien

Kate Barrett

Ciara Kelly

India O’shea

Alchemy

Riggins Recording/interscope Records/island Records

Rock

Dermot Kennedy 'Funeral' by Charlie Sarsfield

Dermot Kennedy - Funeral (Official Music Video)

Charlie Sarsfield resumes his long collaboration with Yungblud on this notable reworking of the track from his Grammy-nominated album Idols, featuring rock legends Smashing Pumpkins.Sarsfield's new&nbsp;video for Zombie - he also directed the first one for Dom Harrison aka Yungblud's hit that features Florence Pugh -&nbsp;pays homage to the golden era of rock videos, set in a snowy graveyard with Dom, and Pumpkins lead singer Billy Corgan centre-stage.The design of the set was informed by Yungblud’s personal experience while touring in Lithuania, where a hillside of crosses inspired the snowy graveyard aesthetic. This, paired with the intensity of live performance and the measured pacing of the video, ensures that every visual element reinforces the emotional storytelling.&nbsp;&nbsp;“Working with Dom has become a creative partnership built on trust and shared vision," explains Sarsfield. "Every decision, from location to wardrobe to the energy in the vocals, was about turning raw emotion into cinematic form."Being supported by Untold Studios gave us the freedom to explore that fully, shaping a visual experience that feels alive, immediate, and human.”

Natalie Fält

Danielle Kaufman

Ade Macalinao

Caroline Gluck

Joe Mortimer

Blake Smith

Adrian Nieto

Saeed Chabayta

Adam Wood

Alun Lee

Cassio Mariscotti

Jedi Gomez

Billy Briggs

Codi Roberts

Jean-phillippe Blunt

Capitol Music Group

Yungblud & The Smashing Pumpkins 'Zombie' by Charlie Sarsfield

YUNGBLUD, The Smashing Pumpkins - Zombie (Official Music Video)

Lewis Capaldi makes his long-awaited return with Survive,&nbsp;and a striking visual - dubbed the In Bloom Offical Video -&nbsp;directed by Charlie Sarsfield.Set inside a hauntingly grand, flower-filled manor, the video finds Capaldi surrounded by a sea of chrysanthemums as shafts of light cut through dusty windows, illuminating his deeply personal performance. It’s a striking metaphor for rebirth and resilience - themes that resonate not only in the lyrics, but in the emotional weight of Capaldi’s long-awaited re-emergence.Sarsfield’s direction crafts an intimate and immersive world - from the gentle bloom of flowers beneath Capaldi’s feet to the atmospheric interplay of light and shadow - creating a cinematic space for Capaldi’s voice to take centre stage. At his most open and powerful, Capaldi is joined by a full band, their performance grounded in a single, beautifully composed location that feels both timeless and deeply personal.In keeping with the integrity of the video, all flowers used on set were donated to local institutions following the shoot, including Royal Berkshire Hospital, The Old Vicarage Residential Care and Dementia Home, and The Orders of St John Care Trust (OSCJT).&nbsp;“We wanted to create a foundation that matched the beauty of Lewis's big bold comeback track," says Sarsfield.&nbsp;"It was a reflection of everything Lewis has carried with him over the last few years.“We wanted to build a world where he could tell that story without distraction - just his voice, surrounded by life pushing through the cracks.”[imgtoken data:1]&nbsp;

Tamara Mennell

Tia Varnnard

Kirstin Cruickshank

Krunaal Saadrani

Nicholas Lawrie

Jack Green

Dan Huntley

Olly Bingham

William Crafts

Joe Munro

Tom Mangham

Black Kite Studios

Universal Music

Singer-songwriter

Lewis Capaldi 'Survive' by Charlie Sarsfield

Lewis Capaldi - Survive (In Bloom Official Video)

Following the Britpop-tastic exploits in <a href="http://www.promonews.tv/videos/2025/04/29/yungblud-lovesick-lullaby-charlie-sarsfield/90867" target="_blank">Lovesick Lullaby</a>, Charlie Sarsfield and Yungblud make a striking tonal shift in their latest collaboration - the story of a nurse pushed to her emotional limits, portrayed by film star Florence Pugh.In the video for Zombie, Pugh plays&nbsp;a grief-stricken and exhausted healthcare worker grappling with loss, duty, and the invisible weight carried by so many on the healthcare front lines in the UK. And in a film that gives her a new kind of challenge, she delivers a characteristically powerful performance - sensitive, intimate and multi-faceted.The third music video from Yungblud's&nbsp;new album directed by Sarsfield, it represents a bold&nbsp;creative evolution for both the artist and the director. The previous videos for&nbsp;Hello, Heaven Hello&nbsp;and the aforementioned Lovesick Lullaby lean into dreamlike aesthetics, metaphor and comedy. But Zombie confronts stark reality with gritty drama, offering an unfiltered look at emotional burnout, grief, and resilience, with terrific performances from the supporting cast as well as Florence Pugh.[imgtoken data:1]Produced by Untold Studios, the video cements the creative chemistry between Sarsfield and Yungblud, delivering a compelling piece of visual storytelling that underscores the song’s message and reaffirms both artists’ reputations for boundary-pushing work.“Zombie is a film close to my heart," says director Charlie Sarsfield.&nbsp;"My gran was a nurse, and I saw first-hand the compassion and strength it takes to do that job. Even when she fell ill, the nurses were nothing short of angels. That experience shaped this story and connected deeply with what Dom [Yungblud] wrote the song about."Dom threw a Hail Mary and asked Florence if she’d be in it. She said yes, and the stars aligned. What we captured was truly special. This film is for the unsung heroes, those who don’t always see their own wings. We just wanted to help them see them.”

Freddie Barrass

Sion Hopkins

Harriet Salmon

Michael Farrell

Mairead Albiston

Thomas Herring

Thomas Mangham

Yungblud 'Zombie' by Charlie Sarsfield

Yungblud-'Zombie'-by-Charlie-Sarsfield

Alex Leggatt has delivered a hugely accomplished, stirring video for the return of&nbsp;singer-songwriter Tom Odell.With creative direction by Phil Lee at Untold Studios, Leggatt's video for Don't Let Me Go resonates with the song's themes of vulnerability and longing as it combines&nbsp;stylish, abstract&nbsp;art direction with realism and Odell's heartfelt, deeply emotive performance.&nbsp;This is very powerful indeed, with a notable contribution&nbsp;from DoP&nbsp;Kai Blamey Nguyen, who used in-camera techniques to create impactful time-lapse footage, and creative use of anamorphic lenses - with Odell moving in and out focus, a device that&nbsp;underlines his emotional turmoil.&nbsp;“We are so happy to continue our creative relationship with Tom Odell," says Lee.&nbsp;"He and Alex had a vision that we helped bring to life. And wow, was it worth it."

Rachel Goodger

Alex Leggatt

Elliot Beach

Kai Blamey Nguyen

Mark McPadden

Nicholas Zugaib

Barney Batchelor

Dave Robinson

Tenthree Editing

John O'Riordan

Pundersons Gardens

Marisa Garner Associates

Tom Odell 'Don't Let Me Go' by Alex Leggatt

Tom-Odell-'Don't-Let-Me-Go'-by-Alex-Leggatt

Lauren Luxenberg directs an inspired&nbsp;conclusion to her trilogy of videos for rapper Youngs Teflon.&nbsp;Following <a href="https://www.promonews.tv/videos/2025/04/14/youngs-teflon-da-gutter-lauren-luxenberg/90704" target="_blank">Da Gutter</a>&nbsp;and <a href="https://www.promonews.tv/videos/2025/04/22/youngs-teflon-brownin-lauren-luxenberg/90791" target="_blank">Brownin</a>, the video for Ain't Right sees Youngs finally find out who's been watching him through the past two vids&nbsp;- and it comes as quite a surprise.Boasting creative performance vignettes from Youngs and Blaqbonez, plus&nbsp;a thoughtful narrative, the video makes use of interesting perspectives and framing to elevate the aesthetic, keeping things fresh with every scene.&nbsp;Great work and a fitting end to a strong multi-video project.&nbsp;

Adam Reid

Sarah Banks

Bemi Shaw

Lauren Luxenberg

Cheyenne Enninful

Kim Jarrett

Will Churchill

Josh Fry

Sam Barnham

Fabio Olgiati

Riccardo Angei

Louis Lasa-tarbuck

Lucinda Worth

Thomas Goldser

Avenues

Mara Ciorba

Harbor Picture Company

Atlantic Records

Fin McAllister

Youngs Teflon ft Blaqbonez 'Ain't Right' by Lauren Luxenberg

Youngs-Teflon-Ft.-Blaqbonez-'Ain't-Right'-by-Lauren-Luxenberg

Charlie Sarsfield goes for full-on uproarous fun in his latest video for Yungblud - a knowing homage to the golden era of Britpop videos and an iconic 80s TV ad.The video for Lovesick Lullaby unfolds like a cinematic ride through Yungblud’s version of Nineties London, full of energy, character, and tongue-in-cheek charm. It's entirely befitting&nbsp;a pop-rock anthem reflecting&nbsp;the big tunes and swagger of the era, particularly emanaing from those famous Gallagher brothers.&nbsp;&nbsp;The video also pays homage to an earlier&nbsp;era of advertising excess and, in particular, <a href="https://www.youtube.com/watch?v=QUe6m1g8h9c" target="_blank">the famous Maxell Tapes&nbsp;ad</a> featuring Peter Murphy of goth band Bauhaus. Then its off to the pub as the&nbsp;video blends real locations with set-trickery - including a custom rig to slide a pint across the length of a bar.[imgtoken data:1]It's also a brilliant vehicle for the unhinged showboatery of Yungblud. It's as free, unabashed and off-the-wall as the man itself. It's the latest in&nbsp;a series of videos by Sarsfield for the livewire pop-rocker, and pulling more into a classic pop video world is definitely a smart move here.&nbsp; &nbsp;“Lovesick Lullaby is meant to be fun, and that's all we wanted it to be - a throwback to when music videos were fun and playful, exciting and vibrant,” comments Sarsfield.“The focus wasn’t on how many likes it’d get on Instagram, but more offering a fun, three-minute getaway for the viewer. Matched with slick camera work from Courtney Bennett, ambitious ideas, and a great performer in Dom, this video goes down as one of my favourites I’ve ever been involved in.”

Yungblud 'Lovesick Lullaby' by Charlie Sarsfield

Yungblud-'Lovesick-Lullaby'-by-Charlie--Sarsfield

Lauren Luxenberg's latest video for Youngs Teflon takes him to a classic London caff&nbsp;with his girlfriend, their romantic moment disturbed&nbsp;by the rapper's unease at weird stuff going on around him. Or is it all in his head? &nbsp;Following <a href="https://www.promonews.tv/videos/2025/04/14/youngs-teflon-da-gutter-lauren-luxenberg/90704" target="_blank">Da Gutter</a>, where he may be under surveillance, in the video for Brownin -&nbsp;part two of a trilogy of videos by Luxenberg - Youngs Teflon definitely has a sense of being watched, as neighbouring customers in the café begin to stare him down and take over his lipsyncing duties.With his girlfriend apparently oblivious to what he's seeing - her dialogue appearing in subtitles -&nbsp;YT&nbsp;starts to question his grip on reality.It's a visual that strikes a nice balance between music video and comedy drama through the performances, camerawork and editing. So will we find out what's really happening - and who's watching Youngs - in the final part of the trilogy?&nbsp;&nbsp;&nbsp;

Joshua Fry

Youngs Teflon 'Brownin' by Lauren Luxenberg

Youngs-Teflon-'Brownin'-by-Lauren-Luxenberg

South London's rap icon Youngs Teflon returns with&nbsp;the hard-hitting Da Gutter brought to life in a riveting video directed by Lauren Luxenberg.Through gritty storytelling and a 90s-inspired beat, Youngs candidly narrates his journey from hardship to success on a London estate, offering a glimpse into his experiences.All the while he is seemingly being watched by someone that he's unaware of, in Luxenberg's canny combination of artist performance with black and white survelliance-style footage of Youngs shot on long lenses.&nbsp;&nbsp; &nbsp;

Youngs Teflon 'Da Gutter' by Lauren Luxenberg

Youngs-Teflon-'Da-Gutter'-by-Lauren-Luxenberg

Gabriella Kingsley directs an atmospheric promo for Skip Marley's Close, bouncing between a gold-hued nightclub setup and dazzling, editorial-style performance setups.&nbsp;Experimenting with reflections and coruscating light effects, Kingsley creates a dreamlike world where the lines between fantasy and reality are blurred.&nbsp;Close is the&nbsp;first new music release since the musician dropped a re-imagination of his grandfather's single Exodus&nbsp;for the Paramount biopic, Bob Marley: One Love.[imgtoken data:1][imgtoken data:2]

Gabriella Kingsley

Mark Bridges

Sonny Horwell

Arran Green

Kofi Jr

Philips Nortey

Grant Sandy Phillips

Wolf Wasserman

Remi Aaron

Jonny Tully

Def Jam Records

Skip Marley 'Close' by Gabriella Kingsley

Skip-Marley-'Close'-by-Gabriella-Kingsley

Daniel Ryan directs an intriguing promo for Hozier, a visual tapestry to investigate the link between war and commerce.&nbsp;The video for Nobody's Soldier is a jolting mix of Hozier's passionate performance and conceptual cutaways - war iconography, mixed with the buzzwords of business. These compositions are not only intercut with Hozier's performance, but also clips of a conveyor belt of doll parts, and ammunition. Gradually it's revealed the artist is building a soldier doll.It's a bold statement, engaging&nbsp;the viewer to ponder&nbsp;the price everyday people have to pay for corporate greed. And it works due to Ryan's meticulous vision and direction and Hozier's captivating performance elements.&nbsp;[imgtoken data:1][imgtoken data:2]&nbsp;

Hozier 'Nobody's Soldier' by Daniel Ryan

Untold Studios

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