Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Little Mix 'Love (Sweet Love)' by Samuel Douek

Rob Ulitski - 9th Sept 2021

Samuel Douek directs an empowering promo for Little Mix's Love (Sweet Love).

This is Douek and the group’s third collaboration, celebrating ten years of Little Mix, and is the title track from their forthcoming album.

The concept was inspired by the Pre-Raphaelite art movement and the lesser known Sisterhood that romanticised nature and emboldened women through painting.

“I wanted to celebrate Little Mix as the regal queens they are; unimpressed by a cohort of Knights that vie for their attention,” explains Douek. 

The opulent promo is shot in a spectacular orangery-style space, adorned with a mesmerising selection of plants, whilst the styling and makeup create a fantasy world that really bring the track to life. 

This is one of the first films to come out of CAMP Productions, recently founded by Douek and executive producer Francesca Woods. 
 

Rob Ulitski - 9th Sept 2021

Tags

  • Pop
  • Pre-Raphaelite
  • Art
  • Sisterhood
  • Nature
  • Painting
  • Performance

Popular content

Feedback

Problem with this page? Let us know

Featured here in the credits?

Credits

Some credits on this video are only available to PRO members.

Production/Creative

Director
Producer
Production Company
Executive Producer
Production Manager
1st AD

Camera

Director of Photography
Focus Puller
2nd AC
Steadicam

Lighting/Grip

Gaffer

Art

Art Director

Wardrobe

Hair
Make-up
Make-up
Make-up
Wardrobe
Wardrobe

Editorial

Editor
Editing company

Grading

Colourist
Colour grade company

VFX

Post Producer

Agent

Director's Representation

Commission

Commissioner
Label

Some credits on this video are only available to PRO members.

Rob Ulitski - 9th Sept 2021

Related Content

Industry News