Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Tayce 'Swagzilla' by Kassandra Powell

Rob Ulitski - 13th Jan 2023

Kassandra Powell directs an electrifying promo for RuPaul's Drag Race UK alumn Tayce. 

The video for Swagzilla boasts spectacular performance setups, an explosive car journey and a whole host of impressive costume changes... and that's just the start of it. 

Imbued with Powell's singular underground art aesthetic and iconic inspirations - perhaps including Steven Klein's 2014 video for Brooke Candy's Opulence - it's a clash of creativity that is as wild and unpredictable as the track itself. And that is meant as the highest compliment. 

Get ready for blood sprinklers, shiny pleather outfits and luxury sports cars, broughto together in a phenomenally propulsive edit by Charlie France.

Tayce is here to impress - and has picked the ideal director to bring the vision to life in Kassandra Powell.

Tags

  • Pick of the Day
  • Alt Pop
  • Pop
  • Performance
  • Explosive
  • Drag race
  • Choreography
  • Art
  • Costume
  • Ru Paul's Drag Race
  • LGBTQ+

Featured sponsors

Popular content

Feedback

Problem with this page? Let us know

Credits

Log in or sign up to PRO to see 21 more credits on this video.

Production/Creative

Director
Kassandra Powell
Producer
Production Company
Executive Producer
Production Manager
1st AD

Camera

Director of Photography
Focus Puller
2nd AC

Lighting/Grip

Gaffer

Art

Production designer

Wardrobe

Stylist
Hair
Make-up
Make-up (Cast)
Wardrobe

Choreography

Choreographer

Editorial

Editor

Grading

Colour Producer
Colourist
Colour grade company

VFX

VFX

Agent

Director's Representation

Rob Ulitski - 13th Jan 2023

Related Content

Industry News