Georgia 'It's Euphoric' by Fa & Fon
Rob Ulitski - 31st Mar 2023
On your marks, get set... go euphoric, with Fa & Fon's hypnotically zany video for Georgia.
The California-via-London artist is back with new single It's Euphoric, and the directing duo make her the star of her own wonderfully strange, uber-stylised world set in a the world's coolest athletics track.
Georgia joins a intriguing cast of characters in a race around the track, where her competitors are weighed down with anxiety, and their devotion to Fashion. And soon the visual echoes of their bodies warp and glitch intermittently.
It's a wonderfully vibrant, idiosyncratic vision, where Georgia stands at the pretention-pricking centre of a memorable clash of inventive styling and cool FX. Every shot works to reinforce its whimisical distinctiveness, yet Georgia emerges as the hero, both part of and apart from the surrounding lunacy. Â
It's arguably the most impressive outing in music videos by the Watkins sisters - aka Fa & Fon - so far.Â
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Rob Ulitski - 31st Mar 2023
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Rob Ulitski - 31st Mar 2023