Rich Brian 'Little Ray Of Light' by Jared Hogan
Rob Ulitski - 27th Mar 2025
Rich Brian lives life in isolation, in the promo for Little Ray Of Light - the first in Jared Hogan's series for songs from the Indonesian rapper's new album Where Is My Head?
Under the watchful eye of CCTV cameras, we open in a world that looks much like ours, whilst Brian spins on a roundabout.Â
Pulling out, we notice the artificial boundaries enveloping this space, the naturalistic elements clashing with artificial intention. This is a The Truman Show situation.
With a gritty, dystopian aesthetic and an otherworldly feel throughout, the pensive concept is elevated by lingering, mysterious camerawork and an uncanny vibe.
Rob Ulitski - 27th Mar 2025
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Rob Ulitski - 27th Mar 2025