Rima Yoon directs a jawdropping visual spectacle for K-Pop icons Blackpink. 

The video for Go is an AI-led journey through a universe of organic textures, sand-hued labyrinths and futuristic surrealism, anchored by dazzling performances from the girls. 

Imbued with a fashion editorial aesthetic, the video is a mesmerising clash of style and substance.

Whilst it feels singular and contemporary, it also has the hallmarks of retrofuturistic, Y2K design - shimmery metallics, clean lines and a sense of cathartic transcendence. 

Rima Yoon is no stranger to ambitious music videos, having worked with some of South Korea's biggest artists - TWICE, Chung Ha and SEVENTEEN to name a few - but this is amongst her most accomplished works. 

Arguably one of the group's best visuals and an inspired use-case of AI, Go is a comeback for the record books, and endlessly watchable.