Director's Representation

Hurry Sundown

Tom Emmerson returns to music videos with an infectiously fun film for Bakar - with a cast of brilliant youngsters whipping up a dance storm&nbsp;to his new track.The video for Lonyo! begins with&nbsp;Bakar, after much pestering,&nbsp;sending&nbsp;his little cousin (played by Rak'ye Pennicook) his latest track, with the naive question "you&nbsp;won't share it with anyone will you?". Cut to... a&nbsp;playground full of schoolkids, furiously dancing to the track in a series of highly choreographed mini-formations.It's a joyous sight and a comedic triumph, due to the wonderful simplicity of the idea and its execution - one group of kids caught in longshot on telescopic lens then whips to another set of kids busting another set of energetic moves. Sometimes it pans back to young Rak'ye on his own, or a couple of dancers - and then ultimately we get dozens of kids in one perfectly-drilled dance sequence.Emmerson's video was developed in collaboration with creative studio Red Buoy and choreographer and his long time collaborator Joe Grey Adams, marking his long-awaited return to the medium following his two UKMVA-winning videos for AntsLive, and for Doechii.It's arguably the best celebration of summer and friendship we have enjoyed this year. And also a reminder that it's back to school soon...&nbsp;&nbsp;&nbsp;&nbsp;

United Kingdom

Tom Emmerson

Zoe Gunn

Business Club Royale

Red Buoy Studio

Jay Lovelock

Ali Copland

Isaac Eastgate

Josh Mannox

Trim Editing

Dan Levy

Rascal Post

Selma Nicholls

Rak'ye Pennicook

Bakar 'Lonyo!' by Tom Emmerson

Bakar - Lonyo! (Official Music Video)

Douglas Reddan directs a nostalgic live performance promo for Say Now.&nbsp;Living their 2000's girlgroup fantasy, the video for Brick By Brick - Unplugged boasts a Noughties-era aesthetic, visually anchored to daytime TV performance shows.&nbsp;With a lo-fi aesthetic, vintage overlays and a playful reinterpretation of the format, it's a striking visual,&nbsp;which lays all the focus on the performance and stylistic flair.&nbsp;

Douglas Reddan

Kim Jarrett

Jeffrey Celis Hurtado

Naoise Kettle

Greg O’reilly

Atlantic Records

Lola Webster

Say Now 'Brick By Brick - Unplugged' by Douglas Reddan

Say-Now-'Brick-By-Brick---Unplugged'-by-Douglas-Reddan

There is a lot to love about Favourite Colour: Black's new video for Suede. There's the setting - the iconic Bush Hall in London - the band's performance and the frenzied reaction of their faithful fans, which is brilliantly captured with cinematic flair.Then there's the track itself, Dancing With The Europeans. It's an absolute banger - arguably&nbsp;&nbsp;Suede's best song in years. Which is perhaps why the sense of excitement and joy from both&nbsp;band and audience is palpable in this riveting visual.And appropriately it ends with a stage invasion, the band's apparently ageless frontman Brett Anderson arm-in-arm with audience members. Turner / FCB gets it all - and can take pleasure in not just the effectiveness of the video but being instrumental in an authentic moment in the band's long history.[imgtoken data:1]FAVOURITE COLOUR: BLACK:"For Dancing With the Europeans, the brief from the band was to create a gig culminating in a stage invasion. I confess that initially, I tried to talk them out of it. My reservations were sound - it’s very difficult to fake a gig for a music video, let alone hordes of fans invading a stage. It’s near-impossible to live up to the real thing."Suede’s response? OK, we’ll put on an actual gig, just for the video. Next thing I knew, they had booked the iconic Bush Hall, and ’the Insatiable Ones’ had been invited."So that got us the venue, the fans, the atmosphere and the energy. All fantastic. What it took away was a level of control. I knew once the band were on stage, communications between myself and my team would be blasted by loud, live music. We’d be jostled by 300+ fans. We’d be on stage with the drums thundering and the stage bouncing. Attempting to stop the music to ‘direct’ a shot would kill the mood. And so we decided to embrace the chaos.[imgtoken data:2]"Once we’d agreed upon a few key lighting set ups, camera positions, rough framings, and musical cues, all we could do is dive in to a sweaty, ear-ringing, hour-long musical marathon. Suede were electric. The fans were amazing."I’m not sure any edit can truly capture the power of being there for real, but I think this comes pretty close. It was an incredible night, one I’ll always remember. Massive thanks to the band, their manager Didz, and commissioner Faye to trusting me with this. It was an experience."

Favourite Colour: Black

Thalia Murray

Octopus Inc

Faye H Purcell

John Letsinger

Luke Scully

Beth Montague-Clyde

Mark Macpadden

Laura Flack

Cecily Bednar

Donald Mcinnes

Laura Breslin

Craig Coole

Vic Parker

Sony Bmg Uk

Rock

Suede 'Dancing With The Europeans' by Favourite Colour: Black

Suede-'Dancing-With-The-Europeans'-by-Favourite-Colour:-Black

Douglas Reddan directs a riveting dancehall-inspired video for the returning Mahalia's new single Instructions.&nbsp;The Irish dancer and choreographer-turned-director brings&nbsp;the Jamaican energy of Mahalia's song to the screen in a London warehouse scenario that vibrates with excitement. Featuring an array of dancers and cast and a feelgood vibe -&nbsp;everyone literally rocks to the left and the right&nbsp;- the R&amp;B singer finds herself drawn into the scene and the euphoria of her surroundings.Continuing the momentum of his recent work for CMAT&nbsp;and Say Now, it's another step up for Reddan - who was also recently nominated for two Young Director Awards in Cannes, and has now signed to Hurry Sundown for music video representation.[imgtoken data:1]&nbsp;[imgtoken data:2]&nbsp;&nbsp;&nbsp;

Fingal Green

Tilda Bonham Carter

George Traynor

Melo

Alize Demange 

Shotgunn

Dylan Schultz-soo

Joey Knox

Elsa Grace Collingwood

Miti Lebere

Niels Halle

Mira Jebari

Jaz Hope Lanyero

Niall Candy

Kareem Jarche

Sharon Chung

Wash

Dancehall

Mahalia 'Instructions' by Douglas Reddan

Mahalia - Instructions

Amy Macdonald communicates directly with her fans in a heartwarming video by her regular collaborator Chris Turner - aka Favourite Colour: Black.&nbsp;Filmed across the UK, the visual for Can You Hear Me?&nbsp;is a celebration of the singer-songwriter's fans and the music that connects them,&nbsp;capturing a range of people in their own spaces - bedrooms, living rooms, record shops - listening and losing themselves in the song as they go about their business.Amy's performance is included as the&nbsp;posters and vinyl sleeves that decorate their homes come to life, transforming everyday environments into living tributes to her music. There's a&nbsp;lovely payoff towards the end too.[imgtoken data:1]&nbsp;[imgtoken data:2]

Josefin Bagge

Faye Hunter

Fraser Taylor

Beth Allan

Ainslie Currie

Mark Whelan

Singer songwriter

Amy Macdonald 'Can You Hear Me?' by Favourite Colour: Black

Amy-Macdonald-'Can-You-Hear-Me?'-by-Favourite-Colour:-Black

Tom Grennan attempts to break free of his restricting version of reality&nbsp;in directing duo AB/CD/CD's dynamic and entertaining promo.In the video for Full Attention, there is&nbsp;only one thing that is consuming&nbsp;Tom's full attention:&nbsp;he wants to escape. But he's trapped in a wild, surreal space, and no matter how much energy&nbsp;or cunning he applies, he's always tricked by camera manipulations and visual illusions, going back to the starting point - with his head pressed against a punchbag with his name on it.&nbsp;The video takes a playful yet unsettling approach as Tom attempts to escape through increasingly bizarre scenarios. And the experience and expertise that AB/CD/CD (Camille Dauteuille and Clément Dozier) have for visual tricks - infinite loop, vertigo effects, camera transitions and&nbsp;framings – plays an essential role in this intense rollercoaster of a video.It all builds to a&nbsp;great finale - where Tom does finally break free - and rounds off a highly appealing showcase for both the song and the singer's undeniable on-screen talents.[imgtoken data:1][imgtoken data:2][imgtoken data:3]

Anaïs Profit

Malik Lenost

Nes Cast

Maud Dupuy

AB-CD-CD

Lola Idounda

La Pac

Kat Cattaneo

Tomáš Kotas

Zelie Deletrain

Mathieu Perez

Simon Maignan

Jules Pandolfi

Clément Duval

Laura Colas

Vincent Fleschman

Canaux Sylvain

Axelle Duarte

Themill Paris

Laura Roddier

Seb Noyon

Fabrice Damolini

Tom Grennan

Insanity Records

Hugo Brossard

Tom Grennan 'Full Attention' by AB/CD/CD

Tom-Grennan-'Full-Intention'-by-Ab/cd/cd

Alice Fassi brings a delightful comedic sensibility - both absurd and touching - to Joy Crooke’s latest, a song that dares to tackle a thorny subject: the effect of feminine beauty on other women.The subject of the song and video is the beautiful, apparently vacuous Carmen - spied upon by an awestruck Joy, disguised as a bush. Carmen (played by Amelia Swaby) is literally heading for a fall. She’s even looking gorgeous in mid-plummet - but then comes her surprising, brilliantly delivered fate: the mannequin-like Carmen shatters into pieces.[imgtoken data:1]The Italian director’s cartoonish approach is a real departure from previous Joy Crookes videos but entirely welcome, primarily as the wacky invention also shares the warmth of the song. She also makes the most of Joy as a performer in the second half of the video, when friendship blossoms with Swaby - by this point playing Carmen’s disembodied head in a box."When I listened to the track, I felt I knew this 'Carmen'," says Alice Fassi. "Carmen actually is the girl we’ve all known at some point: effortlessly perfect, admired to the point of obsession, and quietly envied for having everything we ever wanted – all without lifting a finger."Sometimes it takes almost nothing: a casual comparison, a sprinkle of envy dressed up as admiration, and suddenly we’re bowing down to someone who only exists in our head. Not the real person, of course, but a high-gloss, limited-edition fantasy — prettier, cooler, simply better. And from there, it’s a slippery slope straight into obsession.[imgtoken data:2]&nbsp;"For our music video, the scene of Carmen falling down the stairs is the perfect embodiment of this feeling. Even in her most dramatic downfall, she manages to be… perfect. And though she shatters into a thousand pieces, her influence doesn’t – it simply shifts. In this case, it takes hold of Joy, the singer of the song."With this video, I wanted to explore that familiar feeling of never quite measuring up, of getting lost in the ridiculous race to become someone else entirely, until envy pushes us into surreal territory. My goal was to capture that intimate emotion with a sense of playfulness, wit, and irony, because beneath the absurdity lies something painfully real. It’s a cheeky dive into the beauty standards we’re fed daily, and the strange cult of superficial adoration."

Rae Hayden

Alice Fassi

Jerome Denis

Krinal Saadrani

Ailsa Aikoa

Tara Leonard

Danny Rumbelow

Arla Albertine

Matt Farant

James Tilyard

Mata Marielle

Margherita Freyrie

Anna Visigalli

Mattia Rastellotti

Amelia Swaby

Blend Films

Liam Wallace-Cook

Rob Harold

Ellie Rimmer

Jess Summer

Joy Crookes 'Carmen' by Alice Fassi

Joy Crookes - Carmen (Official Video)

Legendary outfit Suede return to action with a brooding, shoegaze-infused track and a lean and disruptive performance video directed by Chris Turner, aka Favourite Colour: Black.&nbsp;As the moody opening riffs of Disintegrate&nbsp;dissolve into lush layers of synth, the film&nbsp;explores visual erosion in a similar way: beginning with a clean, high-quality base recording, then gradually degrading it through analogue processes until the image becomes abstract and unrecognisable.&nbsp;&nbsp;The video draws from a rich lineage of visual and aural artworks that meditate on decay and transformation, from William Basinski’s Disintegration Loops to Peter Greenaway’s queasy time-lapse sequences in A Zed &amp; Two Noughts, reinterpreted for a resurgent Suede by Turner and his highly experienced DoP Luke Scully.&nbsp;[imgtoken data:1]Like a piece of video art in the vein of Bill Viola, Bruce Nauman, and Marina Abramović, Disintegrate centres on painterly still-lifes - rotting fruit in slow, unsettling time-lapse - and the gradual breakdown of the moving image itself.Key moments of the performance were re-shot through CRT monitors using minDV and VHS cameras inside a blacked-out tent, introducing analogue texture and unpredictability. Cables were physically manipulated to create flickering, rolling glitches — percussive visual elements that echo the sonic violence of performances like Nine Inch Nails’ March of the Pigs.[imgtoken data:2]This process has been continued&nbsp;in post production. The assembled edit was re-processed and re-recorded in layers, so what begins as a sharply rendered performance ends as something fragmented, distorted, and haunting: a meditation on impermanence, memory, and the beauty of decay."[This was] pretty much my dream brief," comments Chris Turner, aka FC:B,&nbsp;"Fantastic track by a fantastic band. Black and white, lo-fi, performance-based and with visuals that disintegrate as the video plays out. All achieved in-camera, utilising progressively lower quality equipment, shooting and re-shooting from screens as the signal was increasingly interrupted. Worship the glitch!"

Faye Purcell

Joe Hunter

Alternative, Indie Rock

Suede 'Disintegrate' by Favourite Colour: Black

Suede - Disintegrate (Official Video)

Emile Moutaud directs a mesmerising&nbsp;promo for Blondshell - aka singer-songwriter Sabrina Mae Teitelbaum - capturing a female diver's internal struggle.&nbsp;The video for Event Of A Fire takes place in a swimming pool and locker room, where the lead character, played by up-and-coming actress&nbsp;Ghjuvanna Benedetti, is one of several young women divers - but as a junior member of the group, lacking the easy confidence of her peers.[imgtoken data:1]Interweaving moments of introspection with spectacular shots of other girls'&nbsp;diving - and a vantage point from the bottom of the pool -&nbsp;the video explores the tension between the main character's emotional turmoil and the routine of her craft and performance.Thought-provoking, still and meditative, it's the kind of video that transports you to another world, another body, and allows you to experience life through someone else's eyes for a few minutes.&nbsp;&nbsp;[imgtoken data:2]It also dovetails beautifully with the brooding introspection of the song - and that's complemented by brief appearances by Blondshell at the poolside, in wide shot like an outside observer.&nbsp;Lovely work by Moutaud, a director and photographer whose previous work includes the prizewinning promo for <a href="https://vimeo.com/858560268" target="_blank">Andrew Savage's Elvis In The Army</a>.&nbsp;&nbsp;

United States

Solveig Gourmelan

Jean-Charline Tomlinson

Emile Moutaud

Jake Crossland

Francesca Harvey

Diego Lauvergne

Bernardo Infante

Ambre Rambaud

Renaud Merviel

Georges Fromont

Camille Pourcel

Justine Sirabella

Flore Pierens

Matthieu Le Scornec

Ice Cream

Nadia Khairat Gomez

Ghjuvanna Benedetti

Partisan Records

Singer-songwriter

Alternative

Blondshell 'Event Of A Fire' by Emile Moutaud

BLONDSHELL_DC

Gemma Yin directs a dazzling promo for Sugababes that highlights&nbsp;their status as one of the iconic girl groups of British pop.&nbsp;The video for Weeds features a gentle collection of evocative vignettes, mixing performance and symbolic interpretations of growth, displayed through textural overlays and cutaways.&nbsp;It's another strong visual from the group, paying homage to previous videos whilst keeping the same fresh, absorbing edge that made them the icons they are today.&nbsp;Using a mix of projected imagery in-camera, and archival footage in the edit, layered montages mirror the harmonies of the vocal performance and visual synergy of the band. Carefully crafted visual effects bring an otherworldly and surreal quality to the performances."We set out to create a beautiful mixed-media performance video with an ethereal quality, to complement the gorgeous new ballad Weeds," explains Yin.&nbsp;"As explored in the lyrics, we wanted to create the feeling of 'harnessing the power of nature'&nbsp;through the use of dynamic visuals which build throughout the track to support and envelop the performances."[imgtoken data:1][imgtoken data:2]

Athene Xenia Aristocleous

Justin Hamilton

Neil Stuart

Gemma Yin

Francesca Di Muro

CURATED LONDON

Laura Taylor

Caterina Castro

Dajiana Huang

Simon Oxley

Billy French

Peter Swinford

Roisin Byrne

Jason Goh

Devon Maxwell-whyte

Georgina Graham

Roisin Donaghy

Jacob Crow-mains

Okay Studio

Evo Boeck

Sugababes 'Weeds' by Gemma Yin

Sugababes-'Weeds'-by-Gemma-Yin

Louise De Nexon directs a hyper-vibrant, grungy promo for Californian rock band Scowl.&nbsp;The video for Fantasy unfolds in a nostalgic amusement arcade, where the group perform amongst neon striplights and vintage games.&nbsp;Whether enveloped by soft toys or rocking out with a helium balloon, vocalist&nbsp;Kat Moss sets the riotous pace, contrasting the laidback energy of the band.&nbsp;A brilliant visual&nbsp;with all the playfulness of vintage rock videos, and a delightfully absorbing aesthetic.[imgtoken data:1]"The idea for the Fantasy video was to explore boredom and the child-like, mischievous ways in which we cope with it," explains Louise De Nexon.&nbsp;"The experience of the arcade was not meant to exclusively represent the idea of fun and innocence. Instead, we wanted to blend the line between what a place is meant to be, and what it really feels like. To achieve that dichotomy, we chose to keep the camera style very contained, prioritizing static shots or imperceptible movement."While the energy of the song and the moving lights from the machines make for very stimulating imagery, the underlying tone remains very dry."

Hurry Sundown

Director's Representation

2025 (14)